Dubai, UAE – April 18, 2025 – Popular UK-based fashion retailer Primark is set to open its first stores in the United Arab Emirates in 2025. The brand confirmed a major expansion into the Gulf region through a partnership with Alshaya Group, one of the Middle East’s largest retail franchise operators.
Of course, this move is expected to shake up the UAE’s fashion retail scene, especially for shoppers looking for affordable fashion.
Primark’s UAE Entry: What We Know So Far
Undeniably, Primark’s expansion into the Gulf Cooperation Council (GCC) region has been in talks for some time. Now, it’s official. Significantly the brand will make its debut in the UAE this year. Multiple store openings are expected in Dubai and Abu Dhabi.
While exact store locations and opening dates haven’t been revealed yet Industry insiders suggest Primark outlets will likely appear in the UAE’s most popular malls and shopping destinations.
Why the UAE? And why now?
The UAE retail market is booming. With a young, trend-driven population and increasing interest in budget-friendly fashion, the country offers the perfect environment for Primark’s value-focused model.
As living costs continue to rise globally, undoubtedly more shoppers in the UAE are looking for quality products at lower prices. As a matter of fact, Primark’s entry could fill a noticeable gap in the market—especially between luxury brands and mid-tier fashion chains.
Alshaya Group Partnership: A Smart Move
In order to bring the brand to the UAE, Primark has teamed up with the Alshaya Group. In like fashion, the same company is behind big-name franchises like H&M, Starbucks, and Victoria’s Secret in the region. With this in mind This partnership gives Primark immediate access to Alshaya’s deep market knowledge and established retail infrastructure.
“Shoppers in the Middle East have been asking for Primark for years,” said John Hadden, CEO of Alshaya Group. “We’re proud to bring the brand’s unique in-store experience to the region.”
What Will UAE Shoppers Find at Primark?
Known for its trendy yet budget-friendly clothing, Primark offers everything from casual wear and kids’ clothing to beauty products and home decor. UAE customers can expect the same product range and price-friendly approach that made Primark a household name in the UK and Europe.
In short: more fashion, less spend.
A Game Changer for Affordable Fashion in the UAE
The entry of Primark into the UAE could disrupt the current retail pricing structure. As one of the few major players offering fashion at ultra-low prices, Primark is set to become a go-to option for savvy shoppers.
More competition in the affordable fashion segment could also push existing brands to rethink their pricing strategies, giving consumers even more choice.
Final Thoughts
While the official launch date is still under wraps, the excitement is already building. The partnership between Primark and Alshaya Group promises to bring a fresh and much-needed retail experience to the UAE.
Stay tuned for updates on store locations, opening events, and what UAE shoppers can expect from Primark’s grand debut in 2025.
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