A land parcel in the prestigious La Mer South area has been listed for a staggering AED 168 million in a landmark deal that showcases the ongoing boom in the luxury real estate market in Dubai. In addition, this makes the location the most expensive plot in this exclusive beachfront enclave to date.
A Legacy in Luxury Real Estate
According to the experienced real estate expert Eyal Asgur, the newly listed plot spans just under 40,000 square feet. It highlights the high demand for elite waterfront real estate and reaffirms La Mer South’s position as a premier destination for ultra-high-net-worth people.
Ashur said, “La Mer South is fast becoming Dubai’s ultimate address for those looking to develop their own beachfront legacy. Moreover, these plots are rare opportunities as they are not only listings, they are statements.”
Unmatched Price Appreciation in La Mer South
This locality has witnessed a significant appreciation due to the thriving property market in Dubai. Notably, two apartment deals made headlines in May 2025 because one unit was sold for AED 164 million. Therefore, it shows a strong appetite for the premium beachfront homes.
The previous record for plots in La Mer was AED 80 million for a 22,345 sq. ft. waterfront parcel priced at AED 3,580 per sq. ft. Moreover, a non-waterfront plot sold for AED 31 million at AED 3,816 per sq. ft recently. Thus, both deals set a new record for price per square ft. in the area.
The Rising Demand for La Mer South
Current property listings in this location showcase the high demand because the price of land is around AED 29 to 30 million, with villas listed between AED 50 million and AED 95 million. The growing interest makes La Mer one of the top destinations in Dubai for building luxury beachfront homes, similar to areas like Jumeirah Ray Island.
A Secure Investment in Dubai’s Future
Investment in high-end real estate like La Mer South gives just prestige and long-term value because Dubai continues to evolve as the global luxury hub. This AED 168 million deal shows a secure investment and a unique opportunity to develop a generational asset.
Dubai’s La Mer South is breaking records and expectations because the demand and custom-built beachfront property grow. Moreover, this listing set the area’s reputation as one of the most luxurious and sought-after locations in the UAE.
Read more:
Dubai to transform the real estate sector with tokenized property and digital currency
