The back-to-school season in the United Arab Emirates (UAE) has once again become a joyous celebration. Actually, the Dubai Roads and Transport Authority (RTA) has marked the occasion with a unique surprise through a metro-themed Ice Cream treats because students returned to classrooms after the summer break.
A Sweet Start to the School Year with Metro-Themed Ice Cream Treats
Families boarding trains to schools were greeted with blue-and white ice creams shaped similar to the Dubai Metro at Al Ghubaiba and InsuranceMarket. However, the RTA is distributing it in partnership with IGloo. So, the frozen treats quickly became more than only snacks, as they doubled as souvenirs because parents and children snapped photos before going to school.
The campaign added to the excitement of the first day back, where some schools welcomed students with ice creams and a special visit from the Dubai Police. So, the fun-filled environment shows the culture of the UAE to make back-to-school into a community celebration.
A Growing Tradition in Dubai
The emirate has a history of giving free ice cream across the metro stations and malls on many events, like anniversaries or summer heat-relief campaigns. So, this year’s Metro-Themed Ice Cream Treats resonated strongly with families. In addition, it mixes the love of the city for innovation with a simple gesture of hospitality.
More Than Just Ice Cream: Safety and Community First
Apart from this sweet gesture, the authorities in the UAE highlight student safety at the beginning of the school year with initiatives like “Accident-free day”. It highlights the importance of road safety and reminds parents, drivers, and students of their roles in keeping commutes safe.
On the other hand, bakeries have introduced custom back-to-school cakes. In addition, retail outlets have introduced special discounts on school essentials. So, these campaigns are boosting the festive spirit of this season.
A Season of Joy and Togetherness
The first day of back-to-school season is an emotional mix of pride and excitement for many families. In addition, streets and classrooms fill with children laughing, holding hands, and eager to flip through new books. Similarly, parents wave them off with a warm smile.
Dubai’s RTA makes a routine morning a memorable experience by adding a creative touch to the event. So, it reminds residents that education and community spirit could go hand in hand in the UAE.
Read more:
