Now, millions of UAE residents have more freedom in how they spend their loyalty points through the UAE fuel reward after the groundbreaking partnership between ADNOC Distribution and Landmark Group.
Moreover, the collaborations linked the ADNOC to the Shukran, which is the retail loyalty network of Landmark with 7 million members. However, the ADNOC is the biggest mobility and convenience program with more than 2.5 million members.
What the Partnership Offers Customers
Members are now able to convert and redeem points across both programs from this week. Moreover, this will provide you with the following perks:
- ADNOC Rewards members can use their fuel or car wash points to shop at Landmark brands like Centrepoint, Max, Home Centre, Babyshop, and Splash.
- Shukran members can transform shopping points into fuel, food, or car services at ADNOC stations.
The cross-platform system provides you with a seamless loyalty experience for filling up the car or shopping for lifestyle essentials.
Why the Collaboration between ADNOC and Landmark Group Matters for UAE Residents
This integration provides residents with greater flexibility and value at a time when many households are focused on stretching the budget. Hence, customers can now spread their points across fuel, retail, food, and leisure.
Executive from both companies marked the partnership as a milestone to serve their customers better. Moreover, the ADNOC Distribution highlighted that the step aligns with its goal to boost non-fuel transactions by 50 percent by 2025. In contrast, Landmark highlighted its dedication to boost customer satisfaction through added convenience and choice.
The Growth of Loyalty Programs in the UAE
Loyalty habits are increasing rapidly in the Emirates. Thus, the ADNOC Reward has grown 25 percent year-on-year in 2024. However, members are spending about 20 percent per visit compared to non-members. Residents will now get access to what is arguably the largest and most diverse loyalty network in the region. So, it brings together mobility, lifestyle, and retail under one umbrella.
New Era of Loyalty
The partnership between ADNOC and the Landmark has set a new benchmark in customer loyalty for drivers and shoppers in the Emirates. So, it enhances the value of each dirham you spend. In addition, it shows the growing trends of the UAE towards data-driven personalization and centric innovation. In short, now, you can enjoy more opportunities to redeem your loyalty points earned either from shopping or fuel filling.
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[…] ADNOC and Landmark Group Launch the UAE’s Largest Loyalty Partnership […]