Dubai Press Club organizes the Dubai Podfest 2025 under the leadership of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum. However, the event highlights the future of podcasting in the Arab World. Moreover, Industry leaders, creators, and media experts highlighted that authenticity, consistency, and sustainable growth are the key factors to shape the next chapter of regional audio storytelling.
Preparation Over Perfection
Abdulla Al Mudhaf, Co-founder and Chairman of Shasha, urged the creator to focus on preparation rather than chasing viral moments. He said, “Don’t create from fear, create from purpose.” Hence, he stressed the importance of audience analytics, YouTube metrics and rapport with guests.
Scaling Podcasts into Brands
Sarah Al Jarman, Vice President of TV Channels and Radio at Dubai Media, highlighted that podcasting success depends on strategy and scalability. She advised creators to create content that can expand into TV, books, and live formats, as there are more than one million podcast viewers and 55 percent audience loyalty in the UAE. Hence, she noted, “Combines creativity with business. That’s how podcasts became brands”.
Relevance and Routine
Mouin Jaber from the MBC Group highlighted the importance of consistency and relevance. Moreover, he explained that weekly episodes help maintain visibility in the algorithm and boost the audience’s trust. Moreover, he also pointed to growing chances through revenue-sharing models and advertising collaboration.
Live Podcasting as Cultural Shift
Podcaster and theatre professional Mohamed Al Hinai discussed the challenges and opportunities of the live show. Moreover, he compares them to the stage performance by noting that the audience now pays to attend the conversation. Hence, it is a cultural shift in entertainment consumption.
Monetization Beyond Ads
Comedian and podcaster Alaa El Sheikh confirmed the financial hurdle in this field during the Dubai Podfest 2025. Moreover, he highlighted the role of events in generating revenue. Similarly, Abdulla Al Thamer highlighted community-building and merchandise as an authentic income stream. He said, “It is not about pushing products. Instead, it is about making the audience feel part of something real.”
Key Takeaways for Podcasters from Dubai PodFest 2025
Below are the top suggestions from this event for podcasters:
- Prepare thoroughly and research deeply.
- Publish consistently to maintain momentum.
- Build trust through authenticity.
- Explore live formats for stronger engagement.
- Diversify income with merchandise and ticketed shows.
Dubai Podfest 2025 helped the Emirates to position itself as a global hub for creative industries.
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