The Department of Health – Abu Dhabi (DoH) has launched the Abu Dhabi Exceptional Quality Reward program. Notably, it is a value-based healthcare initiative that rewards healthcare providers based on the quality of service they deliver. However, the campaign has started with a sharp focus on fertility services, a field where this emirate is already shining as a global leader.
Proven Success in Fertility Care
Abu has emerged as a trusted location for fertility treatment due to innovative medical technologies and world-class expertise. Moreover, the emirate recorded 6180 IVF cycles with a success rate of over 51 percent. Therefore, Abu Dhabi has ranked among the highest in the world. The new reward initiative was developed on this success to further improve outcomes and experience for patients.
Abu Dhabi Exceptional Quality Reward – Benchmark-Driven, Value-Based Model
The program has a performance-based care mode that assesses fertility clinics on fertility clinic on predefined benchmarks. We have listed those eligibility criteria below:
- Improved patient outcomes
- Adherence to medical best practices
- Enhanced safety
- Patient satisfaction
Medical providers meeting these benchmarks will be eligible for financial and institutional incentives. Moreover, this approach promotes excellence and ensure care matches the international healthcare standards.
Leadership Endorsement
Her Excellency Dr Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi, shows the department’s goal with this campaign. She said, “This programme shows our goal to reward top-performing healthcare providers and push the envelope of clinical experience, starting with the strategic importance of fertility care”. She added that fertility care was chosen first due to its important role in public healthcare. Therefore, it allows families to experience parenthood.
Robust Healthcare Ecosystem
The fertility infrastructure is broad and growing in Abu Dhabi. Here, you will find the following factors:
- 14 specialised fertility centres
- 2,800+ healthcare professionals in obstetrics and gynaecology
- 700 specialists & consultants
- 375 trained midwives
- 45 dedicated women’s health and maternity facilities
This detailed ecosystem ensures patients receive reliable, compassionate, and advanced care at every stage.
Expansion ahead
The launch of Abu Dhabi Exceptional Quality Reward has highlighted Abu Dhabi’s status as a global health hub. Moreover, the program is initially focused on the fertility service. However, it is set to expand into other sectors of healthcare. Therefore, the emirate is all set to raise its healthcare standard to motivate providers and enhance patient well-being. It makes the city a benchmark for quality in global healthcare delivery.
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