Posted: 27 February 2026, Friday at 2:24 pm| Dubai | Edited: 27 Feb 2026, Friday at 2:24 pm
Apple Big Week is officially here. Apple CEO Tim Cook has confirmed that new products will begin rolling out from Monday, March 2, kicking off a three-day launch wave expected to refresh iPhones, Macs, and iPads.
Instead of a single keynote, Apple is expected to drop staggered press releases and wrap up with a special in-person “Apple Experience” event on March 4 in New York, London, and Shanghai.
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iPhone 17e: Affordable iPhone Gets a Major Boost
Overview: The iPhone 17e is shaping up to be the biggest mainstream upgrade in Apple’s budget lineup yet.
The iPhone 17e is expected to replace the 16e with faster internals and premium features trickling down from flagship models.
Here’s what leaks suggest:
- The iPhone 17e may feature the new A19 chip for faster performance and better efficiency.
- It could introduce Dynamic Island, replacing the traditional notch.
- MagSafe charging is expected to return to the budget tier.
- A 6.1-inch display will likely remain, possibly still at 60Hz.
- A 48MP single rear camera is expected to continue.
If Apple positions the iPhone 17e aggressively in pricing, it could compete directly with Samsung’s FE lineup and Google’s Pixel A series.
For buyers wanting long software support and ecosystem integration, the iPhone 17e could be the sweet spot of Apple big week.
Budget MacBook: Apple’s Most Affordable Laptop Yet?
Overview: Apple big week may mark Apple’s strongest push into entry-level computing.
One of the most exciting rumours is a low-cost MacBook, which could potentially be priced between $599 and $699.
Key specifications include:
- A 12-inch to 12.9-inch display.
- Powered by the A18 Pro chip (iPhone-class silicon).
- 8GB RAM and 256GB SSD base configuration.
- New colour options like yellow or green.
If Apple uses the A18 Pro efficiently, this MacBook could rival older M1 Macs in everyday performance. That would make it ideal for:
- Students
- Casual users
- First-time Mac buyers
This move signals that Apple big week is not just about upgrades; it’s about expanding accessibility.
MacBook Pro & MacBook Air: Enter the M5 Era
Overview: Professionals aren’t being ignored during Apple big week.
Apple is expected to refresh high-end Macs with next-gen silicon.
Here’s what could be announced:
- 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips.
- A refreshed MacBook Air powered by the standard M5 chip.
- Improved efficiency and stronger AI-focused performance.
No major design overhaul is expected. It is primarily a chip upgrade cycle.
For video editors, coders, and 3D creators, the M5 Pro and Max could significantly reduce render times and boost sustained workloads.
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iPad Updates: Smarter & Faster
Overview: Apple big week is also expected to bring meaningful iPad refreshes.
Two major updates are likely:
iPad 12 (Entry-Level)
Before you decide, see what’s changing:
- Upgrade from A16 to either A18 or A19 chip.
- 11-inch Liquid Retina display remains.
- 128GB base storage likely standard.
Battery efficiency could improve thanks to the newer chip.
iPad Air M4
For users who want more power:
- Upgraded from M3 to M4 chip.
- 11-inch and 13-inch size options remain.
- Improved multitasking and Apple Intelligence integration.
The iPad Air could continue being the best balance between price and performance.
Mac Studio, Apple TV & More?
Overview: Apple’s big week might also refresh the desktop and home ecosystem.
Potential announcements include:
- Updated Mac Studio with M5 Max or Ultra chips.
- New Studio Display with mini-LED and possibly 6K resolution.
- Refreshed Apple TV 4K with A18 chip.
- HomePod mini 2 with improved wireless connectivity.
If these land, Apple big week will refresh nearly every major product category.
FAQs
1. When does Apple big week start?
Apple’s big week begins Monday, March 2, with announcements expected through March 4.
2. What is the biggest announcement?
The iPhone 17e is expected to be the headline product.
3. Will there be a keynote?
No major keynote is expected; Apple will likely release products via press releases and videos.
4. Is the budget MacBook real?
Multiple reports suggest Apple is launching a low-cost MacBook with an A18 Pro chip.
5. Should I wait to buy a Mac or iPad?
If you’re considering an upgrade, waiting until Apple big week concludes is a smart move.
Final Thoughts
Apple big week could be Apple’s most strategic early-year launch in years. With the iPhone 17e, a possible budget MacBook, M5-powered Macs, and refreshed iPads, Apple is broadening its reach. If leaks hold true, March 2–4 may redefine how Apple competes across price points in 2026.
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