The iconic Burj Khalifa of Dubai became radiant red on Friday, 17 October, as the HSBC UAE revealed the enhanced version of HSBC Premier. However, it is a global lifestyle bank experience created to empower people to live life to the fullest.

The tallest building in the world is illuminated with more than one million LEDs to display the message “Everything’s premier when life is truly lived”. Moreover, the mesmerizing light show titled “A life in moments” portrays a woman journeying through key milestones. However, it is supported by HSBC Premier at every step, including family dreams, travel adventures, global ambitions, and personal goals.
HSBC Premier: A Life Beyond Banking

The service redefines financial well-being by key pillars, including Wealth, Health, Travel, and International Banking, as it is more than just a premium banking service. However, it is all aimed at helping customers make the most of every moment.
Each pillar has been created to address modern lifestyle demands in a world where personal growth, global mobility, and holistic wellness go hand in hand. Moreover, you can read more details about these aspects below:
- Wealth: Empowering Smarter Financial Growth
The enhanced Wealth management solutions of HSBC allow customers to manage, grow, and protect their wealth seamlessly through advanced digital tools. Here are the details related to these tools:
- HSBC WorldTrader offers access to 30 markets and 80 exchanges. Hence, it lets users trade equities, bonds, and ETFs effortlessly.
- HSBC Future Planner helps clients visualize their financial journey. Plus, it offers real-time wealth insights and goal-based strategies.
Clients can make informed decisions about investment and secure their future with confidence due to the support of the f HSBC’s financial experts.
- Health: Comprehensive Wellness and Protection
HSBC places health and well-being in its latest version. So, clients can get access to the tools of healthcare benefits, including medical, dental, vision coverage, and critical illness protection. Plus, you can access the following lifestyle perks:
- Discounts at CRANK Fitness Studio
- Free eye tests at Al Jaber Optics
- Exclusive offers at Talise Spa
This holistic method ensures that members grow financially and enjoy a healthier and more balanced life.
- Travel: Seamless Global Mobility
The travel benefits of this banking service offer financial convenience and lifestyle luxury for those who love to explore the world. Moreover, customers can hold, convert, and transfer money in many currencies without foreign transaction fees through the Global Money Account. Plus, you can enjoy the following perks:
- Access to airport lounges worldwide
- Luxury hotel and dining discounts
- Visa assistance through The Visa Guy
These benefits make spending abroad as effortless as at home. Hence, it turns every trip into a premium experience.
- International Banking: Connecting You Across Borders
The international banking services of HSBC offer a world of convenience for the UAE residents who live, work, and invest throughout the world. Moreover, customers like you can manage all HSBC accounts worldwide in one place and transfer funds instantly without fees with Global View and Global Transfers.
The service has also extended to more than 200 countries and regions in around 60 currencies through the HSBC UAE App. Plus, customers can also access expert advice for the following things:
- Property purchases abroad
- Tax planning and mortgage assistance
- Children’s international education
A Vision for the Global Citizen
HSBC Premier is a new era of lifestyle-banking created for the modern and connected world by linking the power of Wealth, Health, Travel, and International banking. Moreover, the dazzling Burj Khalifa light show is more than a celebration. However, it is a symbol of HSBC to its customers to boost every moment, every milestone, and every dream.
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