What Happened in the UK?
An immediate product recall has been announced by the UK Food Standards Agency (FSA) regarding the Noesis Schokolade “Love of Dubai” chocolate bar. The product features a luxurious Dubai-themed design yet contains peanuts as an allergen which appears nowhere on the packaging. People with peanut allergies are at risk of severe illness because the FSA has issued this important warning.
Media outlets like The Independent, The Guardian, and The Sun in the UK and Australia verify that the product sales have ceased. And distributors must immediately pull the product from the market. The UK distributor Black Sea Trading Ltd remains unreachable according to reports.
Tuesday 15 July 2025 – Food Alert For Action: Consumers and Food Businesses who have purchased Neosis Schokolade Love of Dubai chocolate.
This product contains peanut, which is not mentioned on the label.https://t.co/CPTiBK79H1#FoodAlert #Peanut pic.twitter.com/d4SF5ZzBSz— Food Standards Agency (@foodgov) July 15, 2025
What the FSA Advises
- The Dubai chocolate recall covers all batch numbers together with all best-before dates of the product.
You should avoid buying or consuming this chocolate item especially when you suffer from peanut allergies. - Those who have already bought the product should properly discard it at their home.
- Report the purchase to UK Trading Standards (Great Britain) or Environmental Health Officers (Northern Ireland)
Why This Matters to the UAE
The product recall serves as an essential moment for local regulators to require full ingredient disclosure from importers and retailers and consumers. Moreover:
1. Origin & Trend
The Dubai-inspired chocolate trend began when a pistachio-tahini bar first appeared in Dubai during 2021. Eventually the TikTok platform spread pistachio prices throughout the world while popularizing the trend
2. Export Reputation
The UAE has emerged as a top destination for high-quality trend-based confectionery products. The Turkish manufacturer chose to brand their product with Dubai culinary branding despite manufacturing in Turkey. Thus making the recall impact UAE brand reputation and consumer expectations.
3. UAE Consumer Safety
The UAE needs to enforce strict allergen disclosure for both local and imported sweets. They are marketed as Dubai-style since the country’s allergy-conscious market continues to grow.
4. E-Commerce & Tourism Spillover
Dubai serves as a major tourist destination while operating as an essential hub for electronic commerce activities. The worldwide distribution of Dubai-branded products may intensify negative brand impacts from safety issues which damages public trust in DNA-labeling products.
Key Takeaways
Verify the presence of clear allergen labels when you encounter products with “Love of Dubai” or comparable items in imported goods
Major UAE supermarkets serve as trustworthy retailers which strictly follow the food safety regulations set by the Gulf Cooperation Council (GCC).
The region’s expanding confectionery industry needs both consumer awareness and ethical supply methods to succeed.
Also Read:
[…] Viral “Dubai” Chocolate Bar Recalled in UK Over Undeclared Allergy Risk—What UAE consumers nee… […]