This Autumn, Dubai is all set to become an epicenter of resort and lifestyle fashion by hosting the debut edition of SAND. Notably, it is a one-of-its-kind B2B retail event in the Middle East that is dedicated to resortwear, swimwear, activewear, loungewear, and accessories.
This event will take place at The Agenda, Dubai Media City, from the 11th to the 13th of September 2025. Moreover, it brings together more than 70 international brands and key retail buyers from the Middle East and Asia.
A Curated Showcase of Global Flair
The lineup of SAND Dubai will feature an eclectic blends of well-known names and emerging designs. So, the showcase is going to highlight the global innovation in resort fashion. Here, you will find the bohemian-inspired prints of Hemant and Nandita and the sustainable vegan silk creations of niLuu. Below we have listed other confirmed participants of this event:
- Charo Ruiz Ibiza
- Nina Leuca
- Shell Belle Couture
- Miss June Paris
- Las Sureñas,
- Mariella B Green
Each participant will offer a unique take on modern leisurewear. Moreover, Maven will spotlight Istanbul-made handbags to add diversity. In addition, Van Den Abeele will make artisanal Parisian jewellery.
Why SAND in Dubai?
Dubai is the ideal city for hosting because it has a robust reputation as the global hub for luxury, leisure, and travel. Thus, the SAND co-founders, Karim Hatab and Iyad Grahne, stated that the event will serve as a platform for brands to connect with the leading retail groups, boutiques, resorts, and e-commerce platforms.
Grahne stated, “Dubai is all about beach culture and year-round style. SAND is designed to showcase the global image-changing resort fashion of today, while offering expansion possibilities for international and local talent. “
Beyond Fashion: Networking and Growth
The three-day event is going to feature panels, talks, special guests, and immersive brand activation that ensures more than just product showcases. So, it is positioned to become the definitive trade event in the region. In addition, it will bring markets and open doors for collaboration.
SAND is all set to make a new record for resort and lifestyle fashion in the Middle East. Moreover, it will include a diverse roster that includes Oceanus, My Beachy Side, Paramidonna, Isabel Beachwear, and Nadia Dafri. Beyond fashion, it is designed as a knowledge-sharing and growth platform that fosters long-term partnerships. So, you should never miss a chance to visit this event.
Read more:
RAK Properties Opens Doors to Overseas Buyers with Cryptocurrency Payments
MoHRE Takes Action Against 5,400 Establishments for Labour Violations in the UAE
[…] Dubai to Host First-Ever SAND Fashion Event This October […]
I am glad to be a visitant of this gross website! , thankyou for this rare info ! .
Hi there, I found your web site via Google while searching for a related topic, your site came up, it looks great. I’ve bookmarked it in my google bookmarks.