Ever wish you and your bestie could scroll Reels together—based on what you both love? Yes! Now you can!
What is Blend?
According to Instagram, Blend is a shared Reels feed that lives right inside your DMs. Whether you’re chatting one-on-one or in a group, Blend curates a personalized stream of Reels based on the interests you and your friends have in common.
In Brief:
💡 As I have noted, it updates daily with content matched to your shared interests.
💬 Whether you like or react to Reels, everyone in the Blend sees it too.
🎉 Moreover, it’s like a mini content playlist or hangout platform that updates daily just within your circle.
😄 Absolutely perfect for sharing laughs, trends, or just wasting time—together. Cool!
How It Works
Getting started is simple by following
- Open a DM with a friend or a group.
- Tap the Blend icon at the top of the chat.
- Invite others to join in.
- Once accepted, your Blend feed goes live.
From there, Instagram starts serving up Reels that match everyone’s shared tastes.
What’s more? And here’s the fun part—if someone reacts to a 🎬 in your Blend, everyone in the group gets notified.
It adds a whole new layer of interaction and discovery, making Reels more of a social experience than ever before.
Why You’ll Love It
Blend is perfect for those late-night scroll sessions when you’re swapping Reels back and forth with friends. Instead of flooding your DMs with links, you can all enjoy a curated feed together, in real time. Whether it’s trending memes, food inspo, or dance challenges, Blend keeps the content relevant and fun for everyone involved.
