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Abu Dhabi Unveils Initiative to Empower UAE-Based SMEs Through Brand Collaborations
Louvre Abu Dhabi has launched its first-ever initiative aimed at forging innovative collaborations with UAE-based Small and Medium Enterprises (SMEs). This program seeks to celebrate the museum’s rich cultural and architectural heritage while fostering creativity, entrepreneurship, and sustainable growth within the UAE’s business ecosystem.
Blending Art, Business, and Innovation
The inaugural edition of this initiative is inspired by Louvre Abu Dhabi’s iconic architecture and artistic legacy, inviting UAE-based businesses to create exclusive, high-quality products that reflect the essence of the museum. Through this collaboration, SMEs will have the opportunity to showcase their craftsmanship, creativity, and innovation by developing bespoke, museum-branded items.
These co-branded products will be available for sale both at the SMEs’ own retail locations and at the Louvre Abu Dhabi Boutique, providing enhanced visibility for local businesses while offering visitors a unique selection of thoughtfully designed, high-end merchandise.
A Platform for Local Talent to Shine
Lamya Rashid Al Nuaimi, Development, Marketing, and Communications Director at Louvre Abu Dhabi, emphasized the museum’s commitment to bridging culture and commerce, stating:
“Louvre Abu Dhabi has always stood as a beacon of cultural connection, and this programme amplifies that vision by harnessing the dynamic entrepreneurial spirit of the UAE. By inviting local SMEs to collaborate with us and our brand, we aim to celebrate not only the architectural and cultural richness of the museum, but also the creativity and talent that define our region. This initiative is more than a collaboration—it is a way to connect local craftsmanship and innovation with a global audience, driving meaningful impact that extends far beyond our walls.”
With a strong emphasis on UAE heritage, craftsmanship, and economic support, this initiative serves as a launchpad for local businesses to reach new audiences, both locally and internationally.
How to Get Involved
🔹 February 2025 – Louvre Abu Dhabi will begin accepting proposals from interested SMEs.
🔹 March 2025 – Submitted proposals will undergo review and approval by the committee.
🔹 April 2025 – Selected businesses will begin the physical development of their products.
Entrepreneurs and businesses eager to participate can submit their proposals to de*********@lo************.ae.
For further details, visit Louvre Abu Dhabi’s official website and explore how this initiative is shaping the future of cultural commerce in the UAE.
