Mohamed ElSaadany, who is the founder and CEO of Carisma Development, has taken a bold step by introducing the first Egyptian real estate project of his company. The project is known as Z55, located in New Cairo’s fifth settlement.
It is part of a larger EGP 10 billion investment plan that is focused on transforming the commercial property landscape of the country. ElSaadany is leading Carisma Development into one of the most competitive markets by focusing on strong partnerships, smart services, and sustainable urban development.
He said, “We see the real hole in the commercial real estate market in Egypt in design and experience. Z55 is the first step towards our long-term goal to convert how businesses communicate with their environment.
Mohamed ElSaadany: A Visionary Developer with Global Roots
Mohamed ElSaadany founded the Carizma Development in Dubai in the year of 2003. However, the company was initially launched as a consultancy and training business. Later, he transformed the company into a powerhouse of the real estate industry.
As we told you before, ElSaadany noticed a massive potential in the real estate sector, especially in the commercial one, in Egypt, due to his deep understanding of market trends and customer needs.
ElSaadany’s decision to expand his company to Egypt comes at the right time, when the nation is witnessing a growth in investor confidence because of the recovery of Egypt in deal volume in 2024. His vision is to use this momentum to develop modern properties to meet the demands of entrepreneurs, startups, and established businesses.
Z55: Smart Design, Strategic Location
The newly introduced Z55 is situated in New Cairo, which is a high-demand area for businesses and retailers. According to Mohamed ElSaadany, the project is a combination of modern design and a smart strategic location. So, we can expect the following features in this project:
- State-of-the-art facilities and services
- Premium management and operational standards
- A strategic location near major road networks
- Smart and flexible commercial units
This project is expected to catch the eyes of many investors, like emerging brands, multinational companies, and entrepreneurs. It would also attract those who are looking for spaces that match their business goals and their identity.
Mohamed ElSaadany shared that the company has not develop structure but aims to make an integrated experience that could highlight the user’s identity and pay attention to the small details.
A long-term vision
Mohamed ElSaadany said that Z55 is just the beginning. Carizma Development is planning to invest more than EGP 5 billion in the upcoming projects across the 6th of October, Sheikh Zayed, and other attractive locations in Egypt.
Moreover, Mohamed ElSaadany disclosed that the company is aiming to introduce its project within 6 months, which could contribute to the overall investment of EGP 10 billion within two years.
A Glamorous Launch Event Featuring Tamer Hosny
The launch of the Z55 occurred at the grand events featuring the celebrity artist Tamer Hosny. Moreover, the events included many other celebrities, sportspeople, business leaders, and media icons. Furthermore, the event also discloses the slogan of the project: Zoning Attraction.
The announcement of the new branch of Tamer Hosny’s brand “Adam Lounge” is one of the key moments of the events. The new branch is set to become a part of his project that will open within the Z55 Project. It has included a lifestyle element to the project that boosts its appeal to visitors and investors.
As Carizma Development, under the leadership of Mohamed ElSaadany, is set to enter the real estate market in Egypt, it showcases the reflection of what the commercial space should look like. The future seems bright because the company is set to invest more in the country.
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