Dubai Holding Asset Management (DHAM) has officially rebranded Nakheel Mall to Palm Jumeirah Mall. It is important to note that DHAM is the operator and owner of one of the most intensive retail portfolios in Dubai. However, it announced on 3 September by revealing the redeveloped section of the mall with an enhanced retail and dining area.
Since the opening in 2019, the mall has become a lifestyle landmark because it attracts millions of visitors each year. Now, DHAM aims to support the mall’s position as a premier destination for shopping, dining, and leisure in Dubai with this rebrand.
Global Fashion Meets Homegrown Talent
The new retail mix showcases international fashion houses, like Paul Smith, Boss, Lacoste, Polo Ralph Lauren, Sandro, Maje, and Lululemon. Moreover, regional and local houses such as The Giving Movement, Lime, and 12 Storeez are also contemplating these global brands. Thus, they offer shoppers a blend of luxury and contemporary style.
On top of that, brands like Furla, Swarovski, Jacadi, and Pablosky are also there to add family-friendly appeal with high-quality accessories and fashion for children to the forefront.
Elevated Dining and Entertainment Experiences with Palm Jumeirah Mall
If you are a food lover, you can look forward to an upgraded culinary journey with openings like Home Bakery, Brunch & Cake, Le Majlis, Al Beiruti, %Arabica, Konjiki Hototogisu, and Gyu Kaku. Moreover, these dining options will meet the established West Rooftop hub of the mall, which is a hub for popular restaurants like 3 Cuts, Samakje, Gatsby, Chalet Berezka, and Cheesefarm.
Besides shopping and dining, Palm Jumeirah Mall is innovating itself with unique experiences. Here, you will get entertainment and design options like LEGO and Kartell to add to the immersive lifestyle offering of the mall. Hence, it ensures there is something for every age group.
DHAM’s Vision for Lifestyle Destinations
The rebrand is a part of the broader strategy of DHAM to create diverse lifestyle destinations across Dubai with the blend of retail, entertainment, and fine dining under one roof. Moreover, the company strengthened its commitment to setting a new milestone for customer experience in the competitive retail landscape of the city by refreshing the mall.
Palm Jumeirah Mall is ready to remain the must-visit hub with a new look and dynamic offerings for residents and tourists who are looking for the world-class shopping and leisure in Dubai.
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