Vacations are no longer only about beaches, shopping malls, or food for many UAE residents. Moreover, the UAE Fashion travel has become the newest travel motivator. In addition, a Skyscanner survey of 1,000 UAE leisure travelers revealed that 86 percent of fashion-savvy travelers let their style influence their destination choices. However, Gen Z is leading the change as half of them seek out local designers abroad.
Social Media Driving Fashion Tourism
The study showcases how digital platforms are changing the choices for the UAE travellers. Moreover, you can see more details below:
- 77% look to social media to discover fashion hotspots.
- 50% follow influencers and magazines for inspiration.
- 69% prioritise Europe, while 63% want to explore Asia’s local fashion scenes.
Paris tops the list of the world’s top fashion cities with 46% in the survey. However, Dubai secured the second spot due to its streetwear culture and emerging design talent.
Beyond Paris and Milan: New Fashion Capitals
Skyscanner has started an initiative to explore beyond the traditional “big four” (Paris, London, Milan, New York),. Hence, the company has joined hands with fashion stylists and DJ Sita Abelian to spotlight the 10 underrated fashion cities mentioned below:
- Marrakech, Morocco – Artisanal embroidery, warm colours (book 4 weeks out).
- Berlin, Germany – Subcultures and techno-inspired style (5 weeks out).
- Tokyo, Japan – Harajuku and Shibuya streetwear (13 weeks out).
- Copenhagen, Denmark – Minimalist Nordic fashion (6 weeks out).
- Tbilisi, Georgia – Bold personal expression (13 weeks out).
- Mexico City, Mexico – Craftsmanship meets modern design (2 weeks out).
- Istanbul, Turkey – East-West fashion fusion (15 weeks out).
- Buenos Aires, Argentina – Vintage and creative energy (11 weeks out).
- Krakow, Poland – Sustainable avant-garde aesthetics (11 weeks out).
- Dakar, Senegal – African tailoring with modern flair (11 weeks out).
Fashion as a Travel Experience
Ayoub El Mamoun, Travel Expert at Skyscanner, said,” The UAE travellers are orioritizig immersive experience with fashion, a growing driver. With tools like Savvy Search, travelers can explore unique style-led destinations at the best price”.
UAE Fashion Travel: The New UAE Travel Trend
Traveler is becoming more than sightseeing for the style-conscious jetsetters in the UAE. However, it is about immersing in the global fashion culture. Hence, you can now see fashion as a reason to pack your bag and start your journey in Tokyo’s streetwear, Marrakech’s craftsmanship, and Copenhagen’s minimalism. So, you can start exploring the opportunities for the journey.
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[…] UAE Fashion Travel Trends 2025: Why Style Now Shapes Holiday Destinations […]
Good article, never thought that much about Marrakech and Dakar, I like your website and articles. I will recommend it to my friends