The UAE Media Council has launched the Mu’lin permit in a move that confirms the commitment of the UAE to digital innovation and content regulation. Notably, it is a mandatory authorization for people and influencers who are engaged in social media advertising (paid or unpaid). This initiative is part of the country’s broader strategy to develop a flexible and forward-looking media system.
A Dynamic Shift in the UAE’s Media Landscape
The Mu’lin permit provides a proactive solution to address the changing needs of content creators, advertisers, and customers, as digital platforms are evolving rapidly. Moreover, the UAE is ensuring the regulatory oversight and offering protection for audience interest and creator rights through a specific permit for promotional content.
What does the UAE Media Council say about the Mu’lin permit?
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, said that this permit is an important step to advance the regulatory framework governing advertising across digital platforms.
He further noted that this move matches the global best practices and is aimed at increasing clarity, professionalism, and trust in digital advertising. Mohammed Saeed added that this campaign shows the vision of the UAE of becoming a global content hub due to its advanced infrastructure and supporting law.
Regulatory Clarity for All Stakeholders
The Mu’lin permit will help set a clear boundary for advertising methods on social media. Moreover, it is designed to protect the public interest while promoting the ethical alliances between content creators and brands.
Maitha Majid Al Suwaidi, Executive Director of Strategy and Media Policy at the Council, said that the permit is not a barrier, but it is an empowerment tool to raise the quality and reliability of digital ads.
Building a Transparent and Credible Media Ecosystem
This permit move improves the user trust by clarifying the relationship between advertisers and influencers. In addition, this move is aimed at ensuring that the public can differentiate between authentic content and promotional content. This practice aligns with the international standards for digital marketing.
A tool to attract talent
The introduction to the Mu’lin permit highlights the dedication of the UAE to boost a transparent, innovative, and trustworthy digital media environment. Moreover, this step is going to be a tool to strengthen its status as a leading digital media hub because the country continues to attract global talent with investment.
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